As another "Esthetician Month" comes to a close, we've found ourselves reflecting on how far we've come, the people we've met along the way, and all the little moments that have brought us here.
And more than anything, we feel grateful.
Some of you have been with us since the very beginning. Others have only recently discovered Kin. Regardless of when you found us, we hope you know how much it means to have you here.
What started as a skincare studio has shifted into something much more meaningful. We wanted to create something that brought together our love for Korean skincare and our love for the beauty industry. But we also wanted to build something that felt different. Something thoughtful, personal, and rooted in a genuine appreciation for the people we serve, because we have always believed that how you make someone feel is just as important as what you offer them.
We also love creating experiences, and all of the little things that go into that. There's something really beautiful about making people feel seen and considered, and that philosophy has shaped so much of what we do here.
It's why we spend so much time thinking about the experience you have, whether it's receiving a package, navigating our website, attending a training, or reaching out to our customer service team.Â
Are we perfect at all of it? Absolutely not.
There are things we get wrong and things we outgrow. There are many ideas that sounded wonderful in theory but didn't quite work out. And sometimes, despite our best intentions, we fall short of the experience we want to create. But, we care deeply and we hope that shines through!
Our team is constantly asking ourselves how we can do something better, make your day a little better, or give you more than you expected. And we don't think that work is ever really finished. And truthfully, we wouldn't want it to be.
Looking Toward 2027
If there's one thing we've learned through building Kin, it's that growth isn't always about doing more. Sometimes it's about stepping back, paying attention, and finding ways to do what you're already doing a little more thoughtfully. So as we look toward 2027, that's where much of our focus will be.
We're working on a subtle refresh of the Kin brand. Nothing that changes who we are at our core, but rather a continued refinement of how we express ourselves. As we've grown, we've developed an even clearer understanding of what we want Kin to look and feel like, and we're excited to bring more of that vision to life.
We're also thinking more intentionally about how we can support you beyond the products you purchase from us. That means creating more dynamic, practical resources to help you navigate the business side of being an esthetician. Tools to help you better understand how to price your services, build profitable offerings, and make more informed decisions about your business.
We're exploring ways to help potential clients discover your business, because connecting people with knowledgeable, passionate estheticians is something we'd love to play a bigger role in.
And, of course, we'll continue investing in education, refining our customer experience, and finding new ways to make working with Kin feel easier, more personal, and more rewarding.
We never want to become so comfortable with what we've built that we stop being curious about what it could become.
So with all of that being said, we just want to say thank you.  Thank you for every order, every training attended, every thoughtful email and every recommendation to a fellow esthetician. And thank you for every time you've chosen to support our business when you had countless other options. None of that is lost on us.
With so much gratitude,
The Kin Team
