THE SOLO EDIT™
Three Key Performance Indicators (KPI) For Estheticians
Every business owner needs to know what KPIs are. They give us concrete data to guide decisions and foster growth in key areas. By consistently monitoring and acting on these metrics, we...
The Nuances of an Ingredient Dec
When it comes to skincare, the ingredient list is generally the first thing we look at as it's a fundamental source of information. However, the names on an ingredient dec...
Considerations When Building Out a Team
Going from a solopreneur to employer can be one of the scariest transitions for solo estheticians. Yet, if we want to scale our business, this becomes inevitable. Do not let...
Transitioning the Treatment Room for Winter Months
Transitioning your treatment room for the winter months can create a warm, cozy environment that enhances the client experience and makes them feel comfortable during colder days. Here are some ways...
Email Flow For Your Black Friday Event
Black Friday is in approx 18 days (from the date this blog was published). It is not too late to increase your sales and we're here to help with five...
The Thank You Economy
The way businesses interact with their customers over the decades has changed dramatically. Gary Vaynerchuk, a visionary entrepreneur and author, popularized the concept of the "Thank You Economy," which emphasizes the...
What Successful Estheticians Do:
Are you new, or feeling like you're on the struggle bus? Here are six things successful solo estheticians do to grow and sustain their businesses: Prioritize Exceptional Customer Service Great customer...
4 Years in the Making: Our Exclusive Partnership with Dermathod
Dermathod was founded with a clear purpose: to address and resolve specific skin concerns with precision and efficacy. As a premier cosmeceutical line, they’ve made it their mission to deliver...
