THE SOLO EDIT™
Seasonal Reset: 7 Simple Steps for a Fresh Start
Spring is the perfect time for a little reset, not just for your clients skin, but for your treatment room as well! A well-organized, clean, and updated space helps create...
Understanding Epidermal vs. Dermal Aging: Where to Focus Treatments
Aging is a complex biological process that affects the skin at multiple levels. Understanding the distinction between epidermal aging and dermal aging helps us to select the most effective treatments...
LED, Microcurrent + ElectroporationE: How to Choose the Right Modalities for Your Clients
There are so many high-tech treatments available to us, but three modalities have truly earned their place in our treatment rooms: LED, Microcurrent, and Electroporation. These tools are effective, non-invasive,...
Retention is the new growth
It's easy to want to chase the next client, striving for growth, and pushing to expand our businesses. The constant drive for new faces in our treatment rooms feels essential,...
Why Skin Needs A Moisturizer
Our skin barrier plays a vital role in protecting our body from harmful elements, pathogens, and moisture loss. When this barrier is compromised it can lead to dryness, irritation, and...
Copy + Paste: Email Flows For Estheticians
Welcome Email (Sent Immediately After Signup) Subject: Welcome to [Your Business Name] – Your Skin’s New Best Friend I’m so grateful you’re here. Taking care of your skin is a...
How Adversity Builds Resilient Entrepreneurs
Adversity is a strange gift—one that none of us would willingly ask for, yet it has the potential to shape us in ways nothing else can. The tough moments all...
Social Media vs. Email Marketing: Why You Need Both
If you’ve been relying solely on social media to connect with your clients, this blog post is for you. Today, we’re diving into why email is absolutely essential for your...
