THE SOLO EDIT™
There’s No Such Thing as a Basic Facial
The phrase “basic facial” gets used a lot—but the truth is, there’s really no such thing. Skin is a living, breathing organ that changes constantly—sometimes even overnight. What worked two...
20 Little Luxuries For Estheticians: Business, Treatment Room + Life
Because building a beautiful business starts with how you care for yourself, too. As estheticians, we pour a lot of ourselves into our clients—our time, our presence and our hands,...
AI Isn’t Replacing You—It’s Empowering You
The conversation around AI can feel overwhelming. For many solo estheticians and service providers, it brings up understandable fears: Will it make things less personal? Will it take over the...
Seasonal Reset: 7 Simple Steps for a Fresh Start
Spring is the perfect time for a little reset, not just for your clients skin, but for your treatment room as well! A well-organized, clean, and updated space helps create...
Understanding Epidermal vs. Dermal Aging: Where to Focus Treatments
Aging is a complex biological process that affects the skin at multiple levels. Understanding the distinction between epidermal aging and dermal aging helps us to select the most effective treatments...
LED, Microcurrent + ElectroporationE: How to Choose the Right Modalities for Your Clients
There are so many high-tech treatments available to us, but three modalities have truly earned their place in our treatment rooms: LED, Microcurrent, and Electroporation. These tools are effective, non-invasive,...
Retention is the new growth
It's easy to want to chase the next client, striving for growth, and pushing to expand our businesses. The constant drive for new faces in our treatment rooms feels essential,...
Why Skin Needs A Moisturizer
Our skin barrier plays a vital role in protecting our body from harmful elements, pathogens, and moisture loss. When this barrier is compromised it can lead to dryness, irritation, and...
