Kin Journal
Is Your Website Helping You Get More Clients?
For many estheticians, a website is something you build when you first open your business, update when your prices change, and otherwise rarely think about. Instagram gets the attention, your booking...
Being Busy Isn't The Same As Being Profitable (You Need To Read This)
There’s a version of success in this industry that’s really easy to see: A full schedule, a waitlist, being so busy that we work through lunches – all of these...
an Autumn Ritual – A New Protocol To Try
Have you noticed that a change in seasons naturally invites us to shift our space + treatment menu? As we move into fall, changes in temperature, humidity and indoor heating...
Why Some Spa Businesses Do Better Than Others
Most estheticians don't open their own business because they're excited about becoming marketers, salespeople, or brand strategists. They open because they're good at what they do, they love skincare, care...
Brightening Breakdown: Ingredients That Target Hyperpigmentation
When we talk about “brightening” in skincare, it's often described in generic terms. But hyperpigmentation is more complicated than that. Pigment is created through a biological process called melanogenesis, and...
The Warming Eye Ritual For Your Treatment Room
If you've traveled through Asia, wandered into an Asian beauty store, or spent enough time on the Asian-skincare side of social media, you've probably seen them: individually wrapped eye masks...
Tips For Your Postcare Kits
You can perform the most best treatment, choose exactly the right products, and send your client home —but what they do over the next few days can have a significant...
Different by Design: The Brands Behind Kin Aesthetics
There is no single way to care for skin. That belief has shaped the way we have built Kin from the beginning. We don't look for brands simply because they...
